*Logotype may not be arbitrarily retyped, have its colors altered, be used in part, or otherwise modified in any way or under any circumstance.*Use the digital files exactly as provided, without any alteration or modification, to ensure that our brand identity is consistently maintained.
Symbol
Connecting futures beyond boundaries—discover the integrated design behind HDC's new symbol.
Symbol
Connecting futures beyond boundaries, discover the integrated design behind HDC's new symbol.
Design Principle
A Rigorous Design Standard Where Consistency and Flexibility Coexist
Flexible Form
Structure Design that Thinks Broadly on a Deep Foundation
Our design brings order through structure. Grounded in balanced proportions, the rhythm of repetition, and a solid formal language, it visually conveys brand consistency and trust. By designing even the invisible systems and flows, we simultaneously achieve formal stability and technical precision, two things HDC is renowned for.
Consistency
A Consistent Structure and Expanded Design that Transcend Boundaries
Our design aspires to be an expandable system rather than a fixed form. We create a structure that organically integrates distinct domains—urban, residential, mobility, and digital— so that each area retains its independent identity, all while connecting through a single, cohesive visual language within the broader ecosystem.
Balance
Design with Expertise and Flexibility that Takes in the Whole Picture
Our design shapes the rhythm and flow of our lives. At every touchpoint where the city and home, as well as digital and physical spaces converge, our philosophy naturally takes root and adapts with ease—expressed through a timeless, understated aesthetic and sustainable values that endure beyond time.
Color System
A Color System that Visually Embodies Our Philosophy and Perspective
In the spaces closest to everyday life, we present "Form of Better Life" in a new light.
Vision Becomes Life, IPARK
IPARK's design integrates AI technology with eco-friendly sensibility to fully realize our motto of "Form of Better Life." We go beyond creating spaces, instead becoming partners who expand human senses and shape the city's rhythm. In the balance created through the harmony of technology and nature, we bring warmth and vitality to urban life and everyday moments.
The SEOULONE logo uses a semi-serif typeface that blends the elegance of traditional serif with the clean, modern qualities of sans-serif, while naturally inheriting the visual assets built through IPARK's foundational identity.
